I’ve started to research material for this blog and I am compiling a list of resources. I guess in the spirit of the thing, this would be as good a place as any to organize my thoughts and research. And, consistent with my interests in process improvement, transparency and the recursive nature of blogging, we might even venture to document the process of documenting my efforts here. What fun!
Anyway…
Northestern University and Backbone Media have produced a Blogging Success Study:
“The Blogging Success Study was conducted by Dr. Walter Carl; the students in his Advanced Organizational Communications class (Spring 2006) at Northeastern University and John Cass and his colleagues at Backbone Media, Inc. The objective of this research was to determine the reasons, conditions and factors that make a blog successful, and to create a list of criteria to help companies assess whether and how they should engage in blogging.”
Given that the study addresses three questions:
- How does the set up of a blog contribute to a blog’s success?
- What is it about how you blog that makes the blog a success?
- What is it about the content on a blog that makes the blog a success?
…this seems to me to be a good a place to start as any. Don’t you think?
I do indeed, but then I wrote those three questions. I like the idea of documenting your progress, that’s a great move!
John, thanks for the comment. I am just now starting to go through the study which looks like a very helpful resource. I will keep you “posted” for sure.
I also read your Corporate Blogging Survey 2005 a few months ago - only connecting the dots now - which I also found helpful. Thanks again.
oh yes the success study builds on the survey from 2005, also the work I and my colleagues at sncr.org on blogging policies.