Amitai Givertz’s Blogversity Blog

Jason Goldberg, Jobster’s Blogging CEO Learns a Lesson

Richard Becker who authors the Copywrite, Ink blog posts a fantastic reply to comments left by “fire-brand” Jason Goldberg on his inaugural posting on RecruitingBloggers.com. For some, Jason Goldberg energized the debate on CEO blogging, albeit polarizing a great many within the fast-growing, lively and precocious Recruitosphere, and beyond.

As an aside, Jason Goldberg has been a favorite topic in many posts on my semi-retired Recruitomatic Blog. I couldn’t make up my mind then whether he is Dr. Jekyll or Mr. Hyde, and I still can’t make up my mind now. Anyway…

A reading of Richard’s post will give anyone who is not familiar with the recent debacle surrounding layoffs at start-up Jobster – and Jason Goldberg’s opaque and inept handling of the situation in real time — will find this an excellent point of entry into what is for me, undoubtedly, one of the most interesting twists in the developing genre of CEO blogs.

There is an object lesson here for those who are prepared to learn from Jason Goldberg’s naivety and Richard’s PR prowess, not least of all, for Jason Goldberg himself.  Richard’s “living case study assessment” is proving to be a growing resource for understanding the related issues of CEO blogging, crisis communication and understanding that sometimes it is better to be thought a fool than to remove all doubt.

Talkdigger, Digg, Delicious.

The Theory of Attenuation

I came across this post, The 5 Immutable Laws of Persuasive Blogging by Brian Clark who writes Copyblogger. I can honestly say that I must have read hundreds of posts and articles that similarly advise tenderfoots like me how to tiptoe through the tulips. But this one is the one I will reference as I move forward, at least for now.

Why?

Not because it is better than everything else I’ve read, although I like it best. Not because it’s short and sweet. After all, there is the The Two Immutable Laws of Blogging for that. And, not because these five things…

• The Law of Value
• The Law of Headlines and Hooks
• The Law of “How To”
• The Law of the List, and
• The Law of the Story

…are unduplicated pearls of wisdom, they are not. So, why?

When you consider the awful noise to signal ratio of blogging I think it might be just as well to tune into one thing that resonates clearly and stay tuned. Too often, at least as it seems to me, in the quest to find the best information or resource out there we forget it’s not the information or resource that is of any use, but the use we put that information or resource to that makes one man’s post another man’s…er, post? Dammit! So much for “The Law of Value!”

Interestingly, I came across The 5 Immutable Laws of Persuasive Blogging two clicks away from The Enormous Linkbait List published on cornwallseo.com proving once again, in researching blogging best-practice – at least as far as I’m concerned – less is more, even when it’s enormous.

Julian Seery Gude is running his first marathon tomorrow. While that is a personal milestone in of itself, not to overlook his dedication of the run to remembered family and friends, what is most interesting to me is that Jules has managed to connect with people – drawn from both his birthday list and Rolodex – on a number of levels, most importantly perhaps, on an emotional level. More, Jules connects people in a way which nicely blurs the line between personal and business associations.

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