Amitai Givertz’s Blogversity Blog

Julian Seery Gude is running his first marathon tomorrow. While that is a personal milestone in of itself, not to overlook his dedication of the run to remembered family and friends, what is most interesting to me is that Jules has managed to connect with people – drawn from both his birthday list and Rolodex – on a number of levels, most importantly perhaps, on an emotional level. More, Jules connects people in a way which nicely blurs the line between personal and business associations.

Admittedly, I’m not sure that this could have been achieved without the juxtaposition of a business and a personal blog but in any event, Jules illustrates one simple truth: blogging is a medium that if committed to with integrity, and managed correctly, can transcend the dichotomy of personal and professional self.

Dave Taylor posts When is a blog too personal? on The Intuitive Life Business Blog and makes some interesting points on the topic of personalization in a professional blog, suggesting that there is a line to be drawn. Perhaps there is. By contrast, Jules illustrates how blurring that line by choosing the time, the place and the topic to get personal can connect an audience in ways that can enhance one’s reputation at home and in the office.

For sure, 26 miles is a long race to run. Whatever he hopes to gain from the experience physically, emotionally, spiritually – whatever – in elevating his personal reputation and professional brand through his blogging, Jules is already ahead of the pack.

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