The Theory of Attenuation
I came across this post, The 5 Immutable Laws of Persuasive Blogging by Brian Clark who writes Copyblogger. I can honestly say that I must have read hundreds of posts and articles that similarly advise tenderfoots like me how to tiptoe through the tulips. But this one is the one I will reference as I move forward, at least for now.
Why?
Not because it is better than everything else I’ve read, although I like it best. Not because it’s short and sweet. After all, there is the The Two Immutable Laws of Blogging for that. And, not because these five things…
- The Law of Value
- The Law of Headlines and Hooks
- The Law of “How To”
- The Law of the List, and
- The Law of the Story
…are unduplicated pearls of wisdom, they are not. So, why?
When you consider the awful noise to signal ratio of blogging I think it might be just as well to tune into one thing that resonates clearly and stay tuned. Too often, at least as it seems to me, in the quest to find the best information or resource out there we forget it’s not the information or resource that is of any use, but the use we put that information or resource to that makes one man’s post another man’s…er, post? Dammit! So much for “The Law of Value!”
Interestingly, I came across The 5 Immutable Laws of Persuasive Blogging two clicks away from The Enormous Linkbait List published on cornwallseo.com proving once again, in researching blogging best-practice – at least as far as I’m concerned – less is more, even when it’s enormous.
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