Dion Hinchcliffe posts Enterprise 2.0 as a corporate culture catalyst and raises some interesting points that serve to remind me that this has to be one of the most extraordinary periods of history to be a change agent or involved in business with an All-things 2.0 orientation.
However, I have yet to find something equally substantive to read that addresses the more fundamental issues of how to create an environment in which Web 2.0 applications and social media can be adopted when the underlying management style, corporate thinking, vested interests and technology are typically All-things 1.0. Perhaps I should look harder.
Tom Davenport who is referenced in Dion Hinchcliffe’s post writes in Why Enterprise 2.0 Won’t Transform Organizations on Harvard Business Online. He suggests that organizational hierarchies and the centralization of power within larger bureaucracies will thwart the aspirations of advocates who would advance the agenda for a flattening of traditional models but offers no thoughts on how to reverse this dystopian — and likely accurate — view of the future. Rather Tom Davenport asks, “Is Enterprise 2.0 a way to create more democratic organizations?”
Well, to my own question — how to facilitate adoption of Enterprise 2.0 in the face of prevailing convention — and Tom Davenport’s tease regarding the creation of democratic organizations, quite frankly, I don’t know. I do think social media enables a vanguard of activists — agent provocateurs, intraprenuers and “radical transparencists” — to force rapid and irreversible change by deploying technology and widgets and things to oblige accountability, transparency, authenticity and responsibility.
The question then is, how many are there willing to lay it on the line for an ideal which may never profit them directly? For sure, they will more likely be crucified than promoted to positions of “power” and influence. Historically, the vanguard and avant-garde have been the culture catalysts but rarely the beneficiaries of social change.
I don’t see social media and mashups in of themselves changing that much about how corporate culture is catalyzed, do you? Maybe it will take an Army of Davids and then some. Or is that wishful thinking too?
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