Jul 14, 2008
The Secret Underground A Guide to Social Media for Organizations
When I started reading The Secret Underground A Guide to Social Media for Organizations by Colin McKay it reminded me of two things:
First thing: An earlier reading of Gifford Pinchot’s book Intrapreneuring, a topic worth revisiting I think;
Second thing: Recent conversations with all sorts of people who lament the problems they have implementing things 2.0 in their organizations’ thinking and practice.
Hmmm…
In speaking to hundreds of workers and managers for large organizations (government and private sector), I’ve been asked the same questions, over and over:
- How do you convince your boss to even experiment with social media?
- Doesn’t it mean a lot of extra work?
- Isn’t this sort of stuff blocked by our organizational policies?
This Secret Underground Guide to Social Media for Organizations is meant to help you answer some of those questions.
Enjoy — the whole thing is here.
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- Hmmm…try using the search tool instead
