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A Crucible for Blogging, Business & Life in the Bubble

Secrets of Engagement: Leverage Social to Unlock User Value on Your Site by Jeremiah Owyang | Web Strategy

Well worth watching…twice:

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How Executives Are Using Social Media by Mark Horton | The Future of Work

The time constraints on today’s executives are more numerous than ever before. Between the economic downturn, ever-changing industry regulations, fast-moving information and simple day-to-day management tasks, corporate executives are trapped in the virtual jail cell that is today’s business climate. The unintended result of executive “information-imprisonment” is a workplace where they may have little insight into employee morale, culture, and general goings-on during the workday. Blinded by the reflection of their own to-do-lists, executives are turning to consumer social networks to stay connected to the people that execute on daily tasks inside their organizations.

[Nice graphic]

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Tagging Doubts

While it seems that many are tinkering around with measuring the ROI for their investments in social media, some have turned their attention to the waste associated with search. Naturally, just as the former eludes most of us, the latter is hard to avoid.

Experts like Thomas Vander Wal, a scholar and a poet, while advocating the virtues of tag augmented social search, leave us speechless when we find they don’t tag shit.

No matter. This slide deck redeems our favorite technosocial architect who not only sees the irony in not wanting to be labeled, but may well not give a tinker’s cuss if we do.

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