Oct 29, 20110
7 Reasons for the Rise of Mediocrity by Rajesh Setty
We all are familiar with mediocrity. It’s everywhere and growing rapidly. Here are seven reasons that are contributing to the alarming rise of mediocrity.
Apr 18, 20110
“That’s the Way We Used to Do Things Around Here” by Jeffrey Schwartz, Pablo Gaito, and Doug Lennick | strategy+business
When corporate leaders talk about change, they usually have a desired result in mind: gains in performance, a better approach to customers, the solution to a formidable challenge. They know that if they are to achieve this result, people throughout the company need to change their behavior and practices, and that can’t happen by simple decree. How, then, does it happen? In the last few years, insights from neuroscience have begun to answer that question. New behaviors can be put in place, but only by reframing attitudes that are so entrenched that they are almost literally embedded in the physical pathways of employees’ neurons. These beliefs have been reinforced over the years through everyday routines and hundreds of workplace conversations. They all have the same underlying theme: “That’s the way we do things around here.”
Apr 7, 20110
The Anti-Blockbuster Way: Disrupt Your Business Rituals Before Someone Else Does by Martin Lindstrom | Fast Company
Science has shown that human beings prefer routine roughly 12 times more than they do change. The more pressure we’re under, the more we seek to surround ourselves with familiar rituals and protocols to maintain an ongoing (if slightly spurious) peace of mind. This holds true for business leaders and managers, as well as consumers. Which helps explain why in the wake of the recession, such stalwart, time-tested toys such as LEGO, the Rubik’s Cube and even Barbie continued boasting brisk sales. In shaky or uncertain environments, we slide by default into the proven, the tried and true.
Yet paradoxically, there’s no better time than in the midst of routine to disrupt business as usual by coming up with an apparently wild idea that thumbs its nose at every entrenched wisdom your company holds dear. Along the way, you might stumble across a random slogan that transforms your industry’s future.
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