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A Crucible for Blogging, Business & Life in the Bubble

Pillars of the New Influence by David Armano | Harvard Business Review

Two years ago, I found myself taking a crash course on influence, advocacy and online behavior. We had taken in a family in need and leveraged the web, specifically Twitter, Paypal, a blog, and most importantly, our real social network, to raise nearly seventeen thousand dollars for the family.The velocity of the effort — nearly twelve thousand dollars was raised in less than twenty four hours — was amazing and made me realize that the old model of a few people controlling information and distribution is giving way to a new, highly distributed, individually empowering system that leverages social media. In this case, I had enough influence and trust with my core network to create a ripple effect that spread to other networks, which were transformed into advocates for the family. This is the new, emerging model of influence.

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Printing Social Currency, Influence vs. Intentions by Dan Robles | The Relationship Economy

The reason why people must trade dollars is that there is no other alternative, and the computer algorithms that control the value of the currency have yet to tell us otherwise. That’s it, really. The questions remain, how, why, and when will people stop working for it and what will they work for which can replace it?

This will not be as simple as living in yurts, trading cheese cultures and tweeting about it. Complex infrastructure like a judicial system, transportation, medical care, clean water, energy and food production rely on a financial system that can capitalize and securitize whatever the replacement currency may be.

Influence vs. intention

The latest twist in the new currency movement is the idea that on-line influence can be used to support a currency. There is no shortage of noble leaders aspiring to “define the standard” in their own image as a service to the lesser masses who seek their respective place in the great new economic void. PeerIndex and Klout are the two main players that promote a social score based on influence, ostensibly to mimic the credit score upon which all currency depends.

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