Archive for the 'Social Networks' Category

The Global Village Gets Social

Interesting stuff from Universal McCann and their recently released report: Social Media Research Wave 3 [PDF]:

Recruiting Talent: No Real Value in Virtual Worlds

‘Second Life, Virtually Useless’ » Amitai Givertz’s Recruitomatic Blog

An interesting post on Social Media Explorer ‘Deconstructing Second Life’ questions the value of Second Life based on a review of the virtual world’s demographics:

The demographics show 8.5 million users, but only 561,000 of those are “active.” While nearly 40 percent of the active ones are age 25-34, only 26 percent are from the United States (with Brazil a distant second a 8.5). The numbers show 57 percent of active users are male…

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projectstars: A New Twist or Old Problem?

‘Shooting Stars, Making Wishes’ » Amitai Givertz’s Recruitomatic Blog

I came across a new social network called projectstars, yet another killer startup. The site touts “blog for stock in the largest enterprise business blogging network” as if to suggest the potential payoff for participation might be worth the absolutely mind-numbing prospect of having to fill out yet another blessed profile first.

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