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	<title>Amitai Givertz's Blogversity Blog &#187; Uncategorized</title>
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	<link>http://blogversity.com</link>
	<description>A Crucible for Blogging, Business &#38; Life in the Bubble</description>
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		<title>The Secret Underground A Guide to Social Media for Organizations</title>
		<link>http://blogversity.com/2008/07/14/the-secret-underground-a-guide-to-social-media-for-organizations/</link>
		<comments>http://blogversity.com/2008/07/14/the-secret-underground-a-guide-to-social-media-for-organizations/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 13:30:09 +0000</pubDate>
		<dc:creator>Amitai Givertz</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogversity.com/?p=73</guid>
		<description><![CDATA[When I started reading The Secret Underground A Guide to Social Media for Organizations by Colin McKay it reminded me of two things:
First thing: An earlier reading of Gifford Pinchot&#8217;s book Intrapreneuring, a topic worth revisiting I think;
Second thing: Recent conversations with all sorts of people who lament the problems they have implementing things 2.0 [...]]]></description>
			<content:encoded><![CDATA[<p>When I started reading <em>The Secret Underground A Guide to Social Media for Organizations</em> by <a href="http://canuckflack.com/">Colin McKay</a> it reminded me of two things:</p>
<p><strong>First thing:</strong> An earlier reading of Gifford Pinchot&#8217;s book <a href="http://www.pinchot.com/MainPages/BooksArticles/Book/Intrapreneuring.html">Intrapreneuring</a>, a topic <a href="http://www.intrapreneur.com/index.html">worth revisiting</a> I think;</p>
<p><strong>Second thing:</strong> Recent conversations with all sorts of people who lament the problems they have implementing things 2.0 in their organizations&#8217; thinking and practice.</p>
<p><span id="more-73"></span>Hmmm&#8230;</p>
<blockquote><p><em>In speaking to hundreds of workers and managers for large organizations (government and private sector), I’ve been asked the same questions, over and over:</em></p>
<ul>
<li><em> How do you convince your boss to even experiment with social media?</em></li>
<li><em> Doesn’t it mean a lot of extra work?</em></li>
<li><em> Isn’t this sort of stuff blocked by our organizational policies?</em></li>
</ul>
<p style="text-align: left;"><em>This <a href="http://www.google.com/search?aq=f&amp;hl=en&amp;safe=off&amp;rlz=1B3GGGL_enUS282US282&amp;q=%22Secret+Underground+Guide+to+Social+Media+for+Organizations%22&amp;btnG=Search">Secret Underground Guide to Social Media for Organizations</a> is meant to help you answer some of those questions.</em></p>
</blockquote>
<p>Enjoy &#8212; <a href="http://canuckflack.com/wp-content/uploads/2008/03/socialmediaguiderelease.pdf">the whole thing is here</a>.</p>
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