I was in conversation the other day with a client. We were talking about low-impact blogging as a possible way to reconcile the “wanna blog but don’t have time” and “yeah, I wanna optimize my site” disconnect.
As part of my illustration that the disconnect can be reconciled with relatively little effort we jumped online to look at ways I had addressed this problem in the past. We looked at my Quote for the Day, On the Radar, Recruiting by Numbers and other experiments, managing to cover everything from SEO blah-blah-blah to reputation yada-yada-yada in the space of about 20 minutes.
I’m sure the conversation would have been more fruitful had many of my illustrations not been frustrated by a series of recently vandalized pages, courtsey of Jobster. Clicking through a series of blank pages is hardly a good first step in getting a reticent client to part with more money, is it?
Ho-hum…
Continue reading ‘Redux, Reflux or Reconstruction?’
John Sumser has taken up bird-spotting. In a pastoral post aptly titled Idealization John shares what he has learned about the fowl and the foul in his circumnavigation of Schollenberger Park. Not to be outdone I too have been walking off the pounds around the lake where I live, similarly musing on bird life and the nature of recruiting, the idealized and the real.
Bringing a couple of threads together…
It seems to me that the perennial crowing about the so-called War for Talent is starting to wear a little thin. Perhaps like other well worn marketing glibbery we’ll never quite shake the phrase from our collective consciousness. Among industry old-timers one imagines the phrase will take on the same iconographic status as “go to work on an egg.” Who knows?
Continue reading ‘The Ornithologist’
I logged on to watch Robert Scoble’s WorkFast TV full of excitement. Joined by social media superstar Shel Israel and modern day Leonardo Mark Bernstein the lineup would have been enough to compel anyone to tune in. But the topic for this premier — technology and the future of work – that was the clincher.
All the more for being full of anticipation at the beginning, by the end I felt deflated and annoyed.
Particularly disappointing was Scoble’s self-confessed, web-enabled obsessive-compulsiveness and apparent delight at finding new ways to feed it. Rather than seek help for what most would consider a disorder it appears he finds all the solace he needs in a similarly unhealthy physical attachment to his computer. I could be wrong but it just struck me that way, very odd.
Continue reading ‘Social Disorders: Do Not Adjust Your Set’
I believe Recruiting.com has fulfilled its purpose for me and is about to give up the ghost. The so-called recruiting community portal serves no strategic purpose and drives all but no traffic. There is no interesting content that I couldn’t get somewhere else. There are no pictures of Filipino hot babes after all and, quite frankly, the site has turned into a useless waste of blogroll, more irritation than anything else.
Continue reading ‘Posting on Recruiting.com: Over My Dead Body’
Okay, call me old-fashioned, a stickler if you like, but I happen to think publishing in the recruiting space comes with some social and corporate responsbilities. Don’t you?
While Jobster still has employees on the payroll it would serve their brand — not to mention Recruitopians and the community at large – if someone took a moment to monitor who is submitting what on Recruiting.com. Today, Filipino Hot Babes, tomorrow what – incest, donkey-love?
Anyone who has a blog knows that there is some horrible stuff that seaps through the sewage pipes. Suppressing the spammers is a tiresome job but it comes with the territory. Sure, it starts with something innocuous but quickly spirals down from exotic teapots to erotic sex-pots, and from chai in Calcutta to tarts in Thailand.
Who is monitoring Recruiting.com’s content, Jobster’s brand?
For what it’s worth, my advice to the now faceless Recruiting.com suits: Keep it clean. Remember, no brand was served well by treating its audience with contempt any more than the cause of Web 2.0 and the values on which Jobster was supposedly built is served by turning over the space to new levels of wrecklessness.
I learned yesterday that John Sumser will be vacating the Editor’s desk at Recruiting.com. His going — timed for early May — will mark the closing of another chapter in this seminal site’s interesting history, perhaps the closing of the book.
At this point I have to ask: “Who cares?” John’s throw-away remark at the end of the Recruiting Animals’ Morning After Show referencing his exit suggests he may feel the same way. Who knows? For sure, for those who look within the Recruitosphere’s publishing clique for amusement it will be amusing in the coming weeks, no doubt.
To my own pathethic contribution…hmmm. Recruiting.com has been an interesting place for me to experiment with a number of ideas some of which fizzled out, some of which sputtered along and some of which remain open-ended.
Moving forward, I shall simply plug my Bunsen into the new mixture of gas and hot air on RecruitingBlogs.com, the combustible bloggy-ning thing where I now spend my early mornings. Like you perhaps?
Ah, Recruitopia…doesn’t it just make you sick?
Mommy! Mommy! Come quickly, Daddy’s blogging again!
Is Twitter naff?
Now, c’mon kids, how hard was that?
Well, it would be bad sport for me not to at least recognize paidContent.org’s headline having been one of the early adopters of Jobster-related content for a little SEO lift.
With the company’s likely implosion at hand, better to make hay while the sun shines, don’t ya fink?
But then again, hold on — I’m in stealth mode! Am I really ready to start drawing attention to myself?
And what about my beloved Recruiting.com, Jobster’s love-child? We don’t want to tick off the new sugar-daddy, do we?
Here are the slides from my presentation for the Human Capital Institute and the first in their Talent Acquisition Learning Track which is sponsored by Trovix.
I am answering some of the questions from attendees here, in the comments. Feel free to chip in.
Don’t miss Jim Durbin and his webcast Talent Scouting and Social Networking: The New Employee Referral Program on Tuesday, February 19th, also for HCI. Register here…
And another in the series, Food for Thought…
I remember many years ago when subliminal advertising was being used for the first time, at least that we knew of, there was a hullabaloo about it in the U.K. when I was growing up. The concern was this Kremlin-inspired technique was nothing more than a cynical attempt to take over the minds of Coronation Street’s already gullible audience. Right, as if.
Around the same time there was a stink because James Bond [himself!] was kowtowing to big business buying into their latest subliminal ploy, product placement. James Bond as our poster boy for fast cars and hard liquor was consistent with the image of the cold-war lady-killer but pushing product? No, no — it was un-British.
I guess at some point someone should have pointed out that any form of advertising that works below our normal levels of consciousness runs the risk of being viewed by the unwitting as suspect. It hardly matters if the message comes and goes in the blink of an eye or is unobtrusive in other ways, the intent is the same — to influence the subject’s behavior whether they become aware of it or not. Outrageous, huh? The lengths we’ll go to…I mean, really!
Anyway, somewhere between the idea of being able to control feeble minds and getting blotto in the back of a Bentley I made the juvenile decision to enter into the glamorous world of advertising. It was either that or become an MI6 operative, working undercover.
Ahem…
Continue reading ‘Food for Thought: The Weakest Link’
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