Comments on: Brand Aid http://blogversity.com/recruitomatic/2006/07/07/brand-aid-2/ A Contrarian View of Life in the Recruitosphere Tue, 06 Jan 2009 22:03:28 +0000 http://wordpress.org/?v=2.6 By: Recruitomatic http://blogversity.com/recruitomatic/2006/07/07/brand-aid-2/#comment-35 Recruitomatic Sun, 09 Jul 2006 05:35:45 +0000 http://recruitomatic.amitaigivertz.com/?p=31#comment-35 Right on. Right on.

]]> By: David Kippen http://blogversity.com/recruitomatic/2006/07/07/brand-aid-2/#comment-34 David Kippen Sun, 09 Jul 2006 05:11:12 +0000 http://recruitomatic.amitaigivertz.com/?p=31#comment-34 Amitai, you nailed it in your response. I think we're all a little hungry for the gravy. Anyone who's been in this business for more than five minutes knows that HR lives and dies by metrics: in some cases, quite literally. Yet most of us don't take the time, particularly around creative and brand, to make the case (or to help our clients make the case) for the importance of real metrics behind the pretty pictures we make (stories we tell, whatever). To your point in your post about the workforce as brand ambassador, I couldn't agree more: often, there's lots of ice below and leadership is the last to know it. (Hmmmn. Brings to mind shades of Titanic: the lookouts smelled ice, but the captain, warm down below said, "full speed ahead.") I've hoped for a long time that HR would borrow one of the key songs from the consumer brand playbook and get serious about an internal brand strength monitor. Absent that--or something like it--there's a good deal of risk in assuming the workforce are willingly on message--particularly if the message is top down or outside (i.e., agency) in. Amitai, you nailed it in your response. I think we’re all a little hungry for the gravy. Anyone who’s been in this business for more than five minutes knows that HR lives and dies by metrics: in some cases, quite literally. Yet most of us don’t take the time, particularly around creative and brand, to make the case (or to help our clients make the case) for the importance of real metrics behind the pretty pictures we make (stories we tell, whatever).

To your point in your post about the workforce as brand ambassador, I couldn’t agree more: often, there’s lots of ice below and leadership is the last to know it. (Hmmmn. Brings to mind shades of Titanic: the lookouts smelled ice, but the captain, warm down below said, “full speed ahead.”) I’ve hoped for a long time that HR would borrow one of the key songs from the consumer brand playbook and get serious about an internal brand strength monitor. Absent that–or something like it–there’s a good deal of risk in assuming the workforce are willingly on message–particularly if the message is top down or outside (i.e., agency) in.

]]> By: Recruitomatic http://blogversity.com/recruitomatic/2006/07/07/brand-aid-2/#comment-33 Recruitomatic Fri, 07 Jul 2006 22:30:11 +0000 http://recruitomatic.amitaigivertz.com/?p=31#comment-33 Yvonne, thank you for your thoughtful and complimentary comment. You do, however raise, indirectly, an interesting point. There is a lot overlap but also some gapping holes too. Did you see anyone focusing on engagement/retention or metrics or screening and assessment for example? I may have missed it but we all seem to gravitate to the gravy and may well leave a lot of readers hungry for meat and potatoes. When what you do is a process - and recruiting is a process that starts with profiling and ends with retention - when you miss critical steps you are bound to trip up. Thoughts? Yvonne, thank you for your thoughtful and complimentary comment. You do, however raise, indirectly, an interesting point. There is a lot overlap but also some gapping holes too. Did you see anyone focusing on engagement/retention or metrics or screening and assessment for example? I may have missed it but we all seem to gravitate to the gravy and may well leave a lot of readers hungry for meat and potatoes. When what you do is a process - and recruiting is a process that starts with profiling and ends with retention - when you miss critical steps you are bound to trip up.

Thoughts?

]]> By: Yvonne LaRose http://blogversity.com/recruitomatic/2006/07/07/brand-aid-2/#comment-32 Yvonne LaRose Fri, 07 Jul 2006 21:47:48 +0000 http://recruitomatic.amitaigivertz.com/?p=31#comment-32 As we came together as a collective, a community, it was delightful to see so much overlap in our specialties. That, along with the fact that we are all working toward making this endeavor a success, made me realize those who cover careers and job search, those who talk about management, those who are experts in OD are not really my competition. Instead, they are my colleagues and those who have essentially similar ideas spoken in a different vocabulary. It's good that we've come together so that we can gain the perspective of being different voices. Some people will hear the same message, the same words, but the sense of what's being said will not resonate until they're said in a slightly different way. That's what we've got going for us right now. The other thing we've got going for us right now is the opportunity to learn and appreciate the areas in which we do not have expertise yet come to have something meaningful to say about those areas so that we provide some illumination for others. (A definite test of understanding.) Thanks for making us think about these matters, Amitai! As we came together as a collective, a community, it was delightful to see so much overlap in our specialties. That, along with the fact that we are all working toward making this endeavor a success, made me realize those who cover careers and job search, those who talk about management, those who are experts in OD are not really my competition. Instead, they are my colleagues and those who have essentially similar ideas spoken in a different vocabulary.

It’s good that we’ve come together so that we can gain the perspective of being different voices. Some people will hear the same message, the same words, but the sense of what’s being said will not resonate until they’re said in a slightly different way. That’s what we’ve got going for us right now.

The other thing we’ve got going for us right now is the opportunity to learn and appreciate the areas in which we do not have expertise yet come to have something meaningful to say about those areas so that we provide some illumination for others. (A definite test of understanding.)

Thanks for making us think about these matters, Amitai!

]]> By: Blog Swap http://blogversity.com/recruitomatic/2006/07/07/brand-aid-2/#comment-31 Blog Swap Fri, 07 Jul 2006 16:22:53 +0000 http://recruitomatic.amitaigivertz.com/?p=31#comment-31 <strong>More Recruiting Blog Swap Posts...</strong> Just took a look and below are the new posts I found. Post by Amitai Givertz on David Kippen's BlogPost By Frank Mulligan on Yvonne Larose's The Deskpost by Steven Rothberg on Dennis Smith's Career Builders Blog Posts Since Day #1... More Recruiting Blog Swap Posts…

Just took a look and below are the new posts I found. Post by Amitai Givertz on David Kippen’s BlogPost By Frank Mulligan on Yvonne Larose’s The Deskpost by Steven Rothberg on Dennis Smith’s Career Builders Blog Posts Since Day #1…

]]> By: Recruiting.com http://blogversity.com/recruitomatic/2006/07/07/brand-aid-2/#comment-30 Recruiting.com Fri, 07 Jul 2006 16:20:46 +0000 http://recruitomatic.amitaigivertz.com/?p=31#comment-30 <strong>Recruiting Blog Swap Posts...</strong> Hey Everybody, Here is a request from me to you: Please Have A Look See At Yesterday's Recruiting Blog Swap Posts Also, Amitai has a post about the swap... Recruiting Blog Swap Posts…

Hey Everybody, Here is a request from me to you: Please Have A Look See At Yesterday’s Recruiting Blog Swap Posts Also, Amitai has a post about the swap…

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