Everyone here at Recruitomatic wishes Brad well in his efforts to advance Jobster’s vision for the future of online recruiting. No doubt his recent stint at Vurv Technology (formerly Recruitmax and most recently in bed with Monster) will stand him in good stead. We look forward to reading his blog – and plans for strategic selling – on the Recruitment.com feeds soon.
If one could offer Brad encouraging words of advice, what would they be? Mine would come by way of a sage who imparted much wisdom to me. He said, “Sell today, educate tomorrow”, and “No mutual mystification.” Those two things should serve him well at Jobster I think.
Good luck, Brad. We shall watch your selling with great interest.
I just visited Recruitment.com. Pretty Cool site
How can you sell without educating unless it’s a commodity?
Sell Today, Educate Tomorrow
Traditional selling teaches sales people they must educate their prospect about their products and services. The outdated theory is that through education the customer will eventually feel the need to buy. Unfortunately, by educating the prospect the sales person doesn’t learn what the prospect needs. The sales person winds up doing all the talking while the prospect just sits and listens (you hope). The sales person walks away without really understanding the prospect’s true buying motives. Sales people are information gatherers, not information givers. Get information first, next a commitment, then an order. And finally, Educate Your Customer. You’ll close more deals. Sell Today, Educate Tomorrow…
David Sandler