Amitai Givertz’s Recruitomatic Blog

Lou Adler publishes an interesting article on ERE, How to Hire Better Salespeople. Curiously subtitled: “It only takes two questions, if you know what you’re looking for” Lou Adler proceeds to describe a methodology to formulate those two questions that requires a lifetime of experience and a staff of twelve. 

Lou Adler closes his article with this remark:

“There are probably other ways to reduce new sales rep turnover by 50% and get newly hired sales reps achieving quota in half the time, but it’s unlikely they are any easier than this three-step process.”

Wow! That’s some assertion. Lou Adler sounds like a salesman, doesn’t he? To the extent that there are probably other ways to hire better salespeople is beyond question. And, we’ll give Lou Adler the benefit of the doubt regarding his easy-peasy three-step how-to by simply saying: nothing about recruiting top-flight sales talent is easy. But that closing remark reminds me that ERE has a ways to go in finding “unbiased” cover stories from writers capable of transcending their own vendor-agenda and who – I might add – may leave their readers drawing erroneous conclusions.

Please don’t misunderstand me or over react. I applaud with standing ovation Lou Adler for managing to promote himself as a subject matter expert – provided he picks the right subject – and for managing to get no fewer than three links in back to his own website and one instance of his email in the article. And I still assert that being an expert capable of writing good copy and running a business are not mutually exdusive. Proving this point, Lou Adler is a master marketer and should be cited as one of the best in our industry. But three month’s into ERE‘s new look and editorial direction, are we to believe new writers are so few and far between? We don’t want to replace Lou Adler on ERE, we just want more of what was anticipated when the revamped ERE was heralded in.

Bearing in mind that experts come in various guises and that the universe extends beyond our own comfortable circle of favorites, Recruitomatic gives you two for the price of one: Lou Adler in fine fettle on ERE and Dave Kurlan who is exceptionally well qualified to comment on this particular subject. If you have an interest in recruiting better salespeople, visit and bookmark Dave Kurlan’s blog: Understanding the Sales Force. Visit his website. Perhaps Dave Kurlan will enlarge the recruitment bubble with a more active participation than in the past. And one day – we can only hope – we will be reading Dave Kurlan and other guest authors on ERE too.