Comments on: When Top-of-Mind is a Headache http://blogversity.com/recruitomatic/2006/08/31/when-top-of-mind-is-a-headache-2/ A Contrarian View of Life in the Recruitosphere Tue, 31 Aug 2010 09:03:56 +0000 hourly 1 http://wordpress.org/?v=abc By: Amitai Givertz’s Recruitomatic Blog · Don’t Vote for Me, Argentina http://blogversity.com/recruitomatic/2006/08/31/when-top-of-mind-is-a-headache-2/comment-page-1/#comment-159 Amitai Givertz’s Recruitomatic Blog · Don’t Vote for Me, Argentina Thu, 14 Dec 2006 14:57:26 +0000 http://recruitomatic.amitaigivertz.com/?p=61#comment-159 [...] 7. When Top-of-Mind is a Headache [...] [...] 7. When Top-of-Mind is a Headache [...]

]]> By: Recruitomatic http://blogversity.com/recruitomatic/2006/08/31/when-top-of-mind-is-a-headache-2/comment-page-1/#comment-157 Recruitomatic Sat, 02 Sep 2006 01:20:34 +0000 http://recruitomatic.amitaigivertz.com/?p=61#comment-157 Interesting point of view, Kyle. Interesting point of view, Kyle.

]]> By: Kyle http://blogversity.com/recruitomatic/2006/08/31/when-top-of-mind-is-a-headache-2/comment-page-1/#comment-158 Kyle Fri, 01 Sep 2006 16:46:47 +0000 http://recruitomatic.amitaigivertz.com/?p=61#comment-158 I think the employer branding has a good side and a bad side, with the "conjurer's trick" you describe representing the latter. The good side, however, is that, within an honest branding process, a company really can get a good understanding of "who it is, why it is, and how it wants to be." The company has to realize that branding is not just putting lipstick on a pig, but rather, figuring out that you're a pig in the first place. It's a self-realization process for the company. After the self-realization comes the decision: do we want to continue in this direction, or is there something we would like to change? If the former, you slap that lipstick on and go looking for the nearest singing frog. If the latter, then the transformation process itself becomes the brand. Companies that go through a branding process have to realize that it's <i>the process</i> that has the most long-term value, not the brand image that comes out of it. I think the employer branding has a good side and a bad side, with the “conjurer’s trick” you describe representing the latter.

The good side, however, is that, within an honest branding process, a company really can get a good understanding of “who it is, why it is, and how it wants to be.” The company has to realize that branding is not just putting lipstick on a pig, but rather, figuring out that you’re a pig in the first place. It’s a self-realization process for the company.

After the self-realization comes the decision: do we want to continue in this direction, or is there something we would like to change? If the former, you slap that lipstick on and go looking for the nearest singing frog. If the latter, then the transformation process itself becomes the brand.

Companies that go through a branding process have to realize that it’s the process that has the most long-term value, not the brand image that comes out of it.

]]> By: Recruitomatic http://blogversity.com/recruitomatic/2006/08/31/when-top-of-mind-is-a-headache-2/comment-page-1/#comment-156 Recruitomatic Thu, 31 Aug 2006 13:08:44 +0000 http://recruitomatic.amitaigivertz.com/?p=61#comment-156 This post was originally published on July 6, 2006 on <a href="http://blog.tmp.com/davidkippen" rel="nofollow">David Kippen's TMP blog</a> as part of the Recruiting.com <a href="http://www.recruiting.com/blogswap/" rel="nofollow">Blog Swap</a>. This post was originally published on July 6, 2006 on David Kippen’s TMP blog as part of the Recruiting.com Blog Swap.

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