Jan 3, 2008
And another in the series, Food for Thought
I remember many years ago when subliminal advertising was being used for the first time, at least that we knew of, there was a hullabaloo about it in the U.K. when I was growing up. The concern was this Kremlin-inspired technique was nothing more than a cynical attempt to take over the minds of Coronation Street’s already gullible audience. Right, as if.
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Jan 1, 2008
I thought Lou Adler’s recent post Why You Must Eliminate Job Descriptions was interesting, didn’t you? You did read it, right?
I know I shouldn’t generalize but I can’t help myself in pointing out that readers of online recruiting stuff fall into one of three categories:
- The first are those who scan the content, hardly pay attention to it and leave feeling that they have just made an earnest attempt to improve their effectiveness as recruiters. In so doing, they believe they actually have;
- The second are those who read the content and decide as a result to act on it — invariably doing nothing;
- Third are those who mean to read their favorite gurus, get distracted and never come back, missing something that might help them become more successful — like understanding why we get distracted in the first place.
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