Amitai Givertz’s Recruitomatic Blog

Well, it would be bad sport for me not to at least recognize paidContent.org’s headline having been one of the early adopters of Jobster-related content for a little SEO lift.

With the company’s likely implosion at hand, better to make hay while the sun shines, don’t ya fink?

But then again, hold on — I’m in stealth mode! Am I really ready to start drawing attention to myself?

And what about my beloved Recruiting.com, Jobster’s love-child? We don’t want to tick off the new sugar-daddy, do we?

No, not another post about the currently beleaguered Chief Jobster Jason Goldberg, or a commentary on his recent opacity, unless you want it to be, of course. I write – metaphysically – to please you I hope although on this blog, as previously reported, I’m almost done here.

Ding…

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While everyone is inhaling to blah-blah-blah Jobster over the rumored downsizing, dehumanizing, rightsizing, realigning and pocket lining of the business – all probably in the works, concurrently no doubt –  I would venture to make a couple of suggestions as to where we should look for inspiration in what is about to unfold…

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Joel Cheesman posts monster.com hates free speech following up on his previous and rather provocative monster is a crap product video starring Jobster chief Jason Goldberg. Joel Cheesman quotes Monster.com’s very own Rich Teplitsky who is the Director, Global Corporate Communications and who is seeking to have the video suppressed. Golly, isn’t that kind of gulaggy?

I called Rich Teplitsky but he wasn’t there. I called the covering extension and left a message for a delightful sounding Katheryn Burns. I’m sure she’ll call me back, I do hope so. She sounds very professional.

I want to ask whether Monster.com has accounted for the possibility that if some people take to posting/linking to the video they may have inadvertently created the potential for an altogether different kind of monster to raise its ugly head among the recruiting bloggers, and who knows where?  I mean, what if a lot of people started to post the video, or for neophytes like me, linked to it instead? This thing could get really big, you know, like really horrible. After all, we bloggers are very influential you know, we know crap when we see it. Some of us are well connected too.

Now, many would argue that Monster.com is not a totally crap product at all. Further reading of the blogs will attest to that, as would millions of satisfied users. But, as Mother used to say, “Handsome is as handsome does” and I’m sure we could say the same about crap behavior too, don’t you?

Anyway, in protest at this heavy-handed nonsense, as soon as I can find it, I am taking my resume down off Monster.com and posting it up on Joel Cheesman’s answer to every jobseekers prayer – Blogs With Jobs – as soon as I work out how to get it up there.

I read Shannon Seery Gude’s post in reply to Jason Goldberg’s comments as they relate to Monster.com being totally crap: Jobster’s Jason Goldberg and the Monster.com User-Experience. A very good post I thought, fair and balanced reporting, Shannon is so foxy.

If nothing else, I learned what interstitial advertising is and already have a call in to my people to see how I can add this obtrusive – but clever – money-maker to my blog. Like Monster.com I guess, I take the view that my going to the bank trumps enhancing your online experience, forgive me please. It’s those persistent voices in my head, nagging, nagging, nagging.

Similarly nagging is the tagging going on all over the place as recruiting bloggers begin to buzz around Jason Goldberg and Jobster like worker bees making money-honey. That’s okay. In my efforts to create a profile – by way of investigative reporting of course – I unwittingly created yet another online persona where my peers now want to have me – the online, binary, digital me – as a “fan” or a “fave.” I can’t make out whether I‘m being asked for a signature or an autograph. It’s all so confusing. I’m just a blogging Baby Boomer, you know. An endorsement on LinkedIn would be fine. Really, I think it might be better. Any takers? Not impetuous enough?

Anyway, I’m flattered, y’all. One day I’ll get to tart-up my profiles on Jobster, LinkedIn, ZoomInfo, Jigsaw, and wherever so that I can better manage my personal brand avoiding, one hopes, the conflicting impressions created by inconsistent messaging across multiple social networks. Just for good measure, when I do it, I’ll give myself an MBA from some really swank university and maybe some previous experience raising billions of dollars for an obscure Web 2.0 start-up. You know, keeping it authentic.

In the meantime, to all of my fans and faves – don’t be discouraged by my slow response reciprocating your support. I will get around to it. It’s just that I’m going to be busy over the next few days getting my interstitial ads up.

Well, you have to love Jason Goldberg. When we met briefly at the Jobster exhibit at the HR Technology bash in Chicago – actually it was more of a bomb than a bash – Jason Goldberg told me that he was going to make his mark as a disruptor in the online recruitment space, very soon he said. A disruptor, eh? I asked Jason Goldberg whether he favored the neural disruptor over the temporal disruptor at which point, conveniently distracted by the possibility of talking to somebody with money, he left me dangling there, disrupted. No matter.

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Everyone here at Recruitomatic wishes Brad well in his efforts to advance Jobster’s vision for the future of online recruiting. No doubt his recent stint at Vurv Technology (formerly Recruitmax and most recently in bed with Monster) will stand him in good stead. We look forward to reading his blog – and plans for strategic selling – on the Recruitment.com feeds soon.

If one could offer Brad encouraging words of advice, what would they be? Mine would come by way of a sage who imparted much wisdom to me. He said, “Sell today, educate tomorrow”, and “No mutual mystification.” Those two things should serve him well at Jobster I think.

Good luck, Brad. We shall watch your selling with great interest.

As predicted in my recent post Sumser, Davis, Goldberg, Cheesman et al: How Thought Leaders Leave Some of Us All Thunked Out, Jason Goldberg and Jobster has started its subtle colonization of recently acquired Recruiting.com. I was wrong in suggesting that the process would start with innocuous banner ads. The onset of total domination is far more benign than that.

Innocent perhaps, bland certainly, I noticed on the Recruiting.com live feed a one line question under the heading “lunch?” It simply read: “What are lunches like at your company?” To my surprise the link took me to Jobster’s blog and from there to a landing page where I was invited to become another grain of rice on Jason Goldberg’s dinner plate.

While I applaud the use of any means possible to draw attention to one’s fledging online adventures I am bound to ask: why not just put an ad on the sidebar to replace the curiously off-brand cartoon tile-ad? As the publisher presumably Jason Goldberg can run the ad for free. In the trade we call that “fill” or, in VC parlance, a “free lunch”.

I guess all this points to a simple truth: new money has no couth.