Okay, call me old-fashioned, a stickler if you like, but I happen to think publishing in the recruiting space comes with some social and corporate responsbilities. Don’t you?
While Jobster still has employees on the payroll it would serve their brand — not to mention Recruitopians and the community at large – if someone took a moment to monitor who is submitting what on Recruiting.com. Today, Filipino Hot Babes, tomorrow what – incest, donkey-love?
Well, it would be bad sport for me not to at least recognize paidContent.org’s headline having been one of the early adopters of Jobster-related content for a little SEO lift.
With the company’s likely implosion at hand, better to make hay while the sun shines, don’t ya fink?
But then again, hold on — I’m in stealth mode! Am I really ready to start drawing attention to myself?
And what about my beloved Recruiting.com, Jobster’s love-child? We don’t want to tick off the new sugar-daddy, do we?
No, not another post about the currently beleaguered Chief Jobster Jason Goldberg, or a commentary on his recent opacity, unless you want it to be, of course. I write – metaphysically – to please you I hope although on this blog, as previously reported, I’m almost done here.
Ding…
While everyone is inhaling to blah-blah-blah Jobster over the rumored downsizing, dehumanizing, rightsizing, realigning and pocket lining of the business – all probably in the works, concurrently no doubt – I would venture to make a couple of suggestions as to where we should look for inspiration in what is about to unfold…
I read Shannon Seery Gude’s post in reply to Jason Goldberg’s comments as they relate to Monster.com being totally crap: Jobster’s Jason Goldberg and the Monster.com User-Experience. A very good post I thought, fair and balanced reporting, Shannon is so foxy.
If nothing else, I learned what interstitial advertising is and already have a call in to my people to see how I can add this obtrusive – but clever – money-maker to my blog. Like Monster.com I guess, I take the view that my going to the bank trumps enhancing your online experience, forgive me please. It’s those persistent voices in my head, nagging, nagging, nagging.
Similarly nagging is the tagging going on all over the place as recruiting bloggers begin to buzz around Jason Goldberg and Jobster like worker bees making money-honey. That’s okay. In my efforts to create a profile – by way of investigative reporting of course – I unwittingly created yet another online persona where my peers now want to have me – the online, binary, digital me – as a “fan” or a “fave.” I can’t make out whether I‘m being asked for a signature or an autograph. It’s all so confusing. I’m just a blogging Baby Boomer, you know. An endorsement on LinkedIn would be fine. Really, I think it might be better. Any takers? Not impetuous enough?
Anyway, I’m flattered, y’all. One day I’ll get to tart-up my profiles on Jobster, LinkedIn, ZoomInfo, Jigsaw, and wherever so that I can better manage my personal brand avoiding, one hopes, the conflicting impressions created by inconsistent messaging across multiple social networks. Just for good measure, when I do it, I’ll give myself an MBA from some really swank university and maybe some previous experience raising billions of dollars for an obscure Web 2.0 start-up. You know, keeping it authentic.
In the meantime, to all of my fans and faves – don’t be discouraged by my slow response reciprocating your support. I will get around to it. It’s just that I’m going to be busy over the next few days getting my interstitial ads up.
Well, you have to love Jason Goldberg. When we met briefly at the Jobster exhibit at the HR Technology bash in Chicago – actually it was more of a bomb than a bash – Jason Goldberg told me that he was going to make his mark as a disruptor in the online recruitment space, very soon he said. A disruptor, eh? I asked Jason Goldberg whether he favored the neural disruptor over the temporal disruptor at which point, conveniently distracted by the possibility of talking to somebody with money, he left me dangling there, disrupted. No matter.
Jason Goldberg, Chief Jobster and darling of the online recruiting space, shows the world how business is done around here.
Everyone here at Recruitomatic wishes Brad well in his efforts to advance Jobster’s vision for the future of online recruiting. No doubt his recent stint at Vurv Technology (formerly Recruitmax and most recently in bed with Monster) will stand him in good stead. We look forward to reading his blog – and plans for strategic selling – on the Recruitment.com feeds soon.
If one could offer Brad encouraging words of advice, what would they be? Mine would come by way of a sage who imparted much wisdom to me. He said, “Sell today, educate tomorrow”, and “No mutual mystification.” Those two things should serve him well at Jobster I think.
Good luck, Brad. We shall watch your selling with great interest.
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