I was reminded of what a useful reference that book is when I happened on Social Media Saturday: Who Are The HR Bloggers? posted by Laurie Ruettimann on her blog,  The Cylindrical Girl.

Social Media Saturday: Who Are The HR Bloggers? features an infographic that visualizes a survey of HR bloggers, presumably those listed in the day’s prior post  Ultimate HR/Career Blog List for 2011: V3.0.

Credit goes to Ms. Ruettimann’s lucky intern, comrades in marketing at Starr Tincup, for an otherwise delightfully decorative piece. And full props to Ms. Ruettimann for filing both posts under General Nonsense, even if it is, as seems to be the case, her popular site’s default category.

At issue here are four things…

• The use of contrived statistics to artfully confuse semblance with substance
• Perpetuation of a trend to present trivia as meaningful data and it’s subsequent regurgitation as “content”
• The promotion of pseudoscience as a legitimate basis on which to rank otherwise remarkably average bloggers
• Shameless linkbaiting  in the pursuit of lopsided sycophancy and the unending recycling of half-baked crap.

I propose a simple test to use with these types of “analyses” and glad handing posts. To determine if  the stats have any use other than promoting the publisher at the expense our lemming gullibility, simply ask yourself the question, “So what?”

By way of example, first a sampling from the grandly titled–if not exaggerated–The Ultimate List of HR/Career Blogs...

Gender-bender
52 per cent of the sample are male; 48 per cent are [surprise, surprise!] female. So what? Isn’t that the same distribution of the sexes as in Papua New Guinea, and just about as interesting?

Pretty pictures, bar-none
Not so much a “So what?” as a “WTF?” Under “Blog Category” can anyone tell me what categories correspond with which columns, and what do the values on the bar chart actually relate to? The biggest number 29 represents what exactly? And what’s with all the two’s?

A Global Village
The regional map shows in the legend 1 per cent of the sample bloggers are in India and the same percentage in the Netherlands. So what? If my calculations are correct that would be one and one-half a blogger in each location. And, if Eastern Europe–wherever that is these days–has three times the number percentage-wise, how many bloggers is that…exactly?

Total crap
And now for the shocker! 100 per cent of those surveyed–that means everyone, folks–said they are “Likely” or “Very Likely” to share content with their network. STOP THE PRESSES! Everybody, quick! Re-tweet, re-post and blog it in a list, yo!

Ho-hum…

Turning our attention to the Ultimate HR/Career Blog List for 2011: V3 list I couldn’t help but wonder why not call it a blogroll if that’s what it amounts to? Rather than validate the selection, I think the inclusion of Klout scores simply serves to confirm the industry default  that supposes if you don’t know how a particular metric is calculated you’d better keep your trap shut for fear of being labeled an HR primitive.  Allow me to enlighten you: Statistically speaking, Klout scores are entirely meaningless…46 per cent of the time.

Nothing but the BS, so help you blog
Included with each listed blogger’s name is their Twitter handle and Klout score. “So what?”

“So what,” indeed. Rather, I think this list with it’s Starr Tincup inspired blog-bling is a not-so-subtle attempt to engineer page rank.  Like the  infographics, the parade of pipers is a sweetening of the pot for the hive-minded and buzz-beguiled, and more self-serving than meets the eye.

In closing, and on a positive note, I have compiled Ms. Ruettimann’s blogroll into a search engine so that one might extract some value from the assembled list and its content.  And as Ms. Ruettiman’s closes her post, so shall I:

“Copy the code and paste it right onto your blog, yo.”

 

1. Token blacks, Hispanic women and cross-dressing vicars hardly make the case for diversity in the workplace, not in the Supreme Court of the United States anyway. I think the appointment of a an every-man or two would suffice, provided they are Calvinists of course.
2. I always wondered who the real Kris Dunn was.  Will the real Kris Dunn please stand up? Thank you!
   
3. Laurie Ruettimann thinks about power and influence on a “regular basis”  seemingly unaware of the nasty side affects of over-exposure to testosterone. [For the uninitiated, power is to the right, influence is to the left. Yeah, I'm an elitist jerk too]

1. U.K. blogger Katharine Robinson [aka The Sourceress] posts Performing Sourcery at The Recruiting Unconference. Hmmm…Nothwithstanding timezones, recruiting unconferences are so yesterday, don’t you know: Jeff Hunter’s Talent Unconference [2007]; John Sumser’s Recruiting Roadshow [2008]; Jason Davis’s RecruitFest [2008/09]; Susan Burns’ Talent Camp [2009] and some I’ve missed, I’m sure. Now, Bill Boorman’s The Recruitment Unconference taking place in London on 19th November…a sign of the times, no doubt.




2. In Feel Sorry for the Recruiter… Lisa Kaye laments that recruiters “worry if they will wind up on the other side of the desk, interviewing for jobs that well frankly are no longer in high demand.” Look on the bright side: if they ever make it back into recruiting they’ll have a better grasp of what “candidate experience” really means. That should make them better recruiters, don’t you think? [Counterpoint: My Future in Recruiting]




3. In his post It’s all about the message Michael Specht rightly notes: “…that clearly communicating the employment deal up front is a critical first step in having an engaged employee,” going on to say, “Employees who blog openly and honestly will allow prospective employees to see what it is really like in your workplace.”I guess shooting the messenger is out of the question then, eh, Michael?

1. One would hope that tutoring in the Stanislavski method could improve the chances of every job seeker…fake it ’til you make it, buddy!
2. The firing will continue until morale improves…makes perfect sense to me.
3. “Some are born to be waiters on Broadway and others have waiting in the wings thrust upon them…” Chad Sowash waxes lyrical, seeks drama award…what can I tell you?

1. Is it distracted driving, one too many potholes, or both? Putting it bluntly…your manager is a dope.
2. You take the high road, I’ll take the low road but remember…You Can’t Have it Both Ways
3. Tut-tut. Mr. Hunter throws poor Jim under the bus. Well, better than “threw the windscreen,” no?

1. Who said: “A wise person should have money in their head, but not in their heart” - John Sullivan, John Sumser or Jonathan Swift? Such studious fellows all…Rub-a-Dub-Dub
2. Erecting the new recruiting edifyce…Bob the Builder meets Smiling Bob
3. “When we win, we all win.” So, what happens when we’re counting the rations?…Man overboard!

1. 30-seconds in blogging is all it takes, to post that is. Like the author says: “It’s not what you say but how you present it.” So true.
2. What is the difference between an essay and a blog post? Well, it ain’t thirty seconds, ducky!
3. And I quote: “A recruiter is a consultant…To get in bed with your client put on your consultative head.” Whatever happened to nurses in suspenders?

1. John Sumser under the influence?…Shocking but true
   
2. Has Glen Cathey gone native? OMG, we’ve lost him…Dancing with wolves
   
3. This blogger gets the pink Caddie for raising the bar…Lisa Kaye, we salute you!
   
4. To SEO or not to SEO? That is the question.

On the other hand, the brains behind the group blog – the Recruiting Animal — has picked himself up and dusted himself off, posting on his name-sake blog like the truthiest renaissance man he really is.

Ah, life in the Recruitosphere — where every post counts for something. What perspective!

Kick it…The intrinsic value of Recruiting.com beyond it’s earlier googliciouness and rambunctiousness has been reworked by the Recruitosphere’s alchemist Jason Davis. The transfiguration of Recruiting.com in RecruitingBlogs.com has been more than a reinvention. With less emphasis on the blogging bit and dollops of slobber about “community,” Jason Davis has enhanced his reputation for being the guy in the right place at the right time. If nothing else, the passing of Recruiting.com and ascension of RecruitingBlogs.com, — Jason’s hand in both — reminds me that there is indeed a time and place for everything.

…see if moves! No doubt for some, Recruiting.com will continue to serve a purpose. One imagines that when Steven Rothberg, Andy Headworth,  Jason Buss and other longstanding posters stop submitting their articles we might observe the stillness of the corpse, and the decomposition can begin. While revolting to thinkabout blueflies and maggots doing their thing, without their feasting we could never get beyond the off-topic stink. Who knows, I might continue to post my occasional musings on Recruiting.com too, just to appease the SEO gods. On the other hand, continuing to share the love with a stiff Recruiting.com, well, that would be sick — wouldn’t it? Yeah, probably — sacrilegious too.

Nah, its a goner. Oh well, in blogging as in life I guess, all things must come to an end. Otherwise we would never know that it is time to begin again, would we?