I know one of the reasons why I was interested in participating in the Blog Swap was so that I could celebrate my own emerging blogebrity while better understanding a medium which I sense one day will replace – if only for me – Oprah, the corporal world and email. Quite possibly in that order. As I am going through the list of the blog swappers I am beginning to see each of them through a prism of community whereas prior I may have seen them as simply promoting a point of view or product offering or their availability for new employment. So, it is with this new perspective that I offer this suggestion:
2. Snuggle up with a warm cup of cocoa and read David Kippen’s TMP blog which also discusses employer branding.
3. Sit back and wait.
systematicHR asks a great question in his post. I know from my own experience how trying it can be to ask questions to be ignored by those presumably best qualified to answer them. If this blog swap thing has any legs beyond the sharing of content – which in itself may serve little meaningful purpose over time – it should be the swapping of comments, ideas and new perspectives for us all to share and learn from. It should be to ensure there is communication even within the broader community among those of us who seek more from the Blog Swap experience than an honorable mention and yet-to-materialize blog-bling and backtracks.
systematicHR says: “Nobody markets for you better than your own employee workforce.” True, but I hope David will take a slightly different view recognizing there is more of an iceberg below the waterline than above it.