Read my take for the coming year just published by ZoomInfo…
Amitai offers a different take, predicting that early adopters of social media for recruiting will remain in the minority. Too few frontline recruiters will risk the perils of transparency in corporate environments that need to mitigate risk and innovation and apply bottom-line metrics instead. As the economics of recruiting come under closer scrutiny with a softening economy and an inability to quantify the ROI on social media, there will be a slowdown in the rate of adoption by recruiters.
As the competition in the Web 2.0 market intensifies Ami foresees a proliferation of new applications, platforms, widgets and whiz-bang technology along with increasing usability issues in existing social networks. What was once fun will turn into drudgery with multiple logins and communities of “friends” to manage — detracting from core recruiting activities.
Against this backdrop, Ami predicts a general backlash among the industry’s early adopters. They will increasingly default to using proven resources like online sourcing, direct recruiting and building their personal networks.
For the rest, the gap between those who “get it” and those who “don’t even know” will widen. The real opportunity that Ami sees for established vendors and service providers lies in helping close the gap as the front runners start to slow down and the early majority catches up.