Pillars of the New Influence by David Armano | Harvard Business Review

Amitai Givertz — Sun, 27 Feb 2011 23:00:28 +0000

Two years ago, I found myself taking a crash course on influence, advocacy and online behavior. We had taken in a family in need and leveraged the web, specifically Twitter, Paypal, a blog, and most importantly, our real social network, to raise nearly seventeen thousand dollars for the family.The velocity of the effort — nearly twelve thousand dollars was raised in less than twenty four hours — was amazing and made me realize that the old model of a few people controlling information and distribution is giving way to a new, highly distributed, individually empowering system that leverages social media. In this case, I had enough influence and trust with my core network to create a ripple effect that spread to other networks, which were transformed into advocates for the family. This is the new, emerging model of influence.

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All Social Media is Local in the Global Village

Amitai Givertz — Fri, 10 Oct 2008 02:09:35 +0000

An interesting panel of pundits from across the globe chinwag on digital media. This takes an hour to watch regardless of what time zone you’re in.

All Social Media Is Local 2008

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Amitai Givertz's Blogversity Blog » Edelman

Pillars of the New Influence by David Armano | Harvard Business Review

All Social Media is Local in the Global Village