Amitai Givertz's Blogversity Blog » marketing http://blogversity.com A Crucible for Blogging, Business & Life in the Bubble Wed, 28 Dec 2011 18:33:41 +0000 en hourly 1 http://wordpress.org/?v= Pillars of the New Influence by David Armano | Harvard Business Review http://blogs.hbr.org/cs/2011/01/the_six_pillars_of_the_new_inf.html http://blogs.hbr.org/cs/2011/01/the_six_pillars_of_the_new_inf.html#comments Sun, 27 Feb 2011 23:00:28 +0000 Amitai Givertz http://blogversity.com/?p=442 Two years ago, I found myself taking a crash course on influence, advocacy and online behavior. We had taken in a family in need and leveraged the web, specifically Twitter, Paypal, a blog, and most importantly, our real social network, to raise nearly seventeen thousand dollars for the family.The velocity of the effort โ€” nearly twelve thousand dollars was raised in less than twenty four hours โ€” was amazing and made me realize that the old model of a few people controlling information and distribution is giving way to a new, highly distributed, individually empowering system that leverages social media. In this case, I had enough influence and trust with my core network to create a ripple effect that spread to other networks, which were transformed into advocates for the family. This is the new, emerging model of influence.

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]]> http://blogs.hbr.org/cs/2011/01/the_six_pillars_of_the_new_inf.html/feed/ 0 Strategy of Giving http://blogversity.com/2008/03/30/strategy-of-giving/ http://blogversity.com/2008/03/30/strategy-of-giving/#comments Sun, 30 Mar 2008 20:38:51 +0000 Amitai Givertz http://blogversity.com/2008/03/30/strategy-of-giving/ Back in December I saw this teaser posted by Miikka Leinonen on SlideShare, and more recently updated on Insightory.com.

Here is a copy of the book, Strategy of Giving free to download and distribute of course! The Strategy of Giving site is packed with lots of goodies. Enjoy!

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